Paid Media and Digital Architecture

Management and deployment of large-scale advertising campaigns across leading platforms (Google, Meta, TikTok, and LinkedIn Ads), aligning technical targeting with the company's business objectives.

Advanced Technical Segmentation & Audiences

I translate the Ideal Customer Profile (ICP) definition into advanced technical segmentation structures across each platform—ranging from search intent on Google Search to precise targeting on LinkedIn, and algorithmic models on Meta and TikTok.

Digital Architecture & Data Ecosystem

I ensure that the entire media plan is backed by a robust tracking architecture. I connect advertising platforms, tag managers, and CRMs to guarantee absolute traceability, reliable attribution, and real-time feedback to bidding algorithms.

Cross-Channel Strategy and Deployment

I put Google, Meta, TikTok, and LinkedIn to work as a single, integrated ecosystem. Each channel fulfills a clear role within the funnel—attraction, consideration, or conversion—thereby avoiding budget cannibalization and maximizing effective reach.

Leadership and Sales Alignment

I oversee advertising execution, ensuring that every dollar invested directly supports the company's revenue, margin, and sales pipeline goals, while maintaining constant communication between the advertising strategy and the sales team.