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Process audit and control

Timely detection of anomalies in tracking infrastructure, conversion pixels, and CRM flows, ensuring the integrity of attribution data and preventing budget losses.

Website and Landing Page Audit

  • User experience (UX), load speed, conversion friction, and CRO structure.

  • WPO speed (Core Web Vitals), mobile experience, clarity of value propositions, form architecture, and traffic leakage points.

Google Tag Manager (GTM) Connection and Implementation

  • Technical precision and lossless cross-platform tracking.

  • Proper Data Layer configuration, container architecture, custom events, and clean integration with Meta Pixel, TikTok Pixel, Google Ads, and LinkedIn Insight Tag.

Google Analytics (GA4) and Attribution Model

  • Data quality and reliability of performance reports.

  • Configuration of key events (conversions), custom parameters, internal/bot traffic exclusion, linking with Google Ads and Looker Studio, and privacy/Consent Mode setup.

Cross-Channel Paid Media Campaigns

  • Public spending efficiency on Google Ads, Meta Ads, TikTok, LinkedIn, etc.

  • Account structure, audience overlap, creative effectiveness, cross-channel funnel alignment, and ad-to-landing page congruence.

CRM Integration and Data Flow

  • Marketing and Sales Alignment (Smarketing).

  • Lead assignment workflow from forms to the CRM (HubSpot, Salesforce, Zoho, etc.), source tracking (UTMs), lead status, and conversion feedback.